— PHOTO MOVED IN ADVANCE AND NOT FOR USE – ONLINE OR IN PRINT – BEFORE JAN. 04, 2015. — Despite being utterly clueless about the business world, a hired writer soon won over a start-up company’s team. (Koren Shadmi/(The New York Times) — NO SALES; FOR EDITORIAL USE ONLY WITH STORY SLUGGED POET TO CORPORATE PR ADV04 BY JOHN D. WAGNER. ALL OTHER USE PROHIBITED. —